Reunion.com and Wink join forces to produce new people search website

Reunion.com, a social network that aggregates data about you, is joining forces with the people search engine, Wink. The two companies will relaunch as one brand-new people search engine early this year. They had already formed a strategic partnership last year, and Reunion.com began offering Wink’s search engine on its site .

California-based Reunion.com began in 2002 as more of a social network than what it is today. Since then, it has gathered personal information directly from users, crawled the web and bought publicly available data from other companies. The company now has over 500 million user profiles. Also based in California, Wink, has 200 million profiles based on composites of data it has collected from social networks and other sites.

These profiles could include information made searchable by social networks that you’re a part of, like your public profile on Facebook or LinkedIn, or any of multiple other sources. The companies match up data from different sources to compile things like your age, your career history and the city you live in.

The opportunity is that there are currently more than five billion searches happening on the web every month, and only one fifth are occuring on Google and other major search engines. Reunion.com has nearly 50 million registered users, and gets 14 million unique visitors a month, according to comScore. Traffic comes from various forms of advertising and viral growth.

Reunion.com is making $55 million in revenue this year, according to Tinsley, and expects to make more than $100 million based on its merger with Wink and a distribution deal for the two companies’ combined people search product.

Last year, Oak Investment Partners put a $25 million first round of funding into Reunion.com. Wink has received funding from Greylock Partners.